1. It is cost-effective. Digital marketing can be done using a variety of tools and platforms that are affordable compared to traditional methods such as advertising or PR campaigns.
2. It is fast-paced and ever-changing. With the constant influx of new technology, digital marketing has to keep up with the changes in order to be effective.
3. It is versatile. Digital marketing can be used to reach a wide range of customers through different channels such as website, social media, email, or mobile apps.
4. It builds trust and credibility with customers. Digital Marketing allows you to track the progress of your campaigns so you can see how well they’re performing and make necessary adjustments along the way.